We sold 54 pieces online within a few hours of launching it, and the day after, I got calls from dealers in Singapore, Mexico, Madrid … everywhere. Will there be waiting lists? “I hope not,” says Tornare. By comparison, the Chronomaster Sport retails for $10,000, and according to Zenith CEO Julien Tornare, it is being produced in quantities that are only limited by production capacity. Pre-owned Daytona prices are equally absurd.
On the secondary market, the 5711 is selling for upwards of $100,000, compared to its $30,000 retail price – for a steel watch. Zenith Photo ©Laurent Xavier MoulinThe other availability gap in the market the Zenith Chronomaster Sport is likely to fill is that left by the recent discontinuation of the Patek Philippe Nautilus reference 5711 which, even before it was cancelled, was obtainable only by wait list. Previous Zenith models that inspired the new Chronomaster Sport.
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